The Peak-End Rule: How to Ensure Attendees Leave on a High

Ever left an event feeling completely electrified, as if you had just experienced something truly unforgettable? Or maybe you walked away thinking, 'That was… fine, I guess?' The difference? The Peak-End Rule. In psychology, the Peak-End Rule states that people judge an experience based on its most intense moment (the 'peak') and how it ends, rather than the entire event as a whole. This means that even if an event is amazing throughout, a forgettable ending can make it seem underwhelming. At EMS Rwanda, we design events that don't just start strong—they end with a bang and create lasting emotional impact. Here's how we apply the Peak-End Rule to ensure your attendees leave buzzing with excitement and eager to return.